Why use pixelated images?
The creative direction for Startup Festival 2022 was inspired by pixelated blocks, symbolizing the building blocks of the startup ecosystem — the people and startups driving the industry. This concept led to the creation of a custom typeface used for the event's logo, layout, and illustrations across print and digital media. Additionally, we designed pixelated illustrations of Lagos landmarks, where the event took place, to enhance the branding on various collateral.
Project Impact
The custom typeface and iconic Lagos illustrations gave the event a distinctive, modern feel, reinforcing the festival's branding across all materials. The event was a success, drawing a diverse audience of startups, investors, and ecosystem supporters, and fostering meaningful connections. The unique design elements not only enhanced the festival experience but also positioned the event as a key milestone in promoting synergy within the tech community.