I was hired as the brand designer for Kaza, a Nigerian fintech company focused on providing micropayment services for everyday activities, from daily commutes to rural transactions. The challenge was to create a visual identity that resonates across Nigeria’s diverse cultural and tribal landscape while addressing customer biases. Given Kaza’s limited marketing budget and the lack of a functional design team, the design system needed to be simple yet striking, ensuring the brand was memorable and distinctive in the competitive Nigerian fintech space. The goal was to craft a visual identity that was instantly appealing and easily recognizable, while delivering a clear, impactful message.