Breaking away from industry norms
The design approach took a bold turn by embracing a purple-centric color palette, a deliberate choice to distinguish Wabi from the typical greens and yellows of the ride-sharing industry. This bold use of color, paired with soft secondary tones, gave the brand a friendly and inviting feel. The use of the rounded "Nunito" typeface added expressiveness and playfulness, aligning with Wabi’s open and interactive persona.
Impact and Success
The vibrant colors and engaging visual system made an instant impression on users, signaling that Wabi was more than just a ride – it was an experience. Drivers felt empowered by the brand’s emphasis on ownership, and passengers appreciated the seamless, fun, and interactive nature of the app.
