Fixing the pronounciation issue and also the brand look
The approach I took for Planet 3R’s rebrand was focused on solving key challenges while telling the company’s story in a visually compelling way. To address pronunciation issues, I created a simple and distinctive wordmark, placing the “3R” within a green circle to symbolize the earth and reinforce the company’s eco-friendly mission. The design system was crafted to capture the attention of Planet 3R's diverse customer base, using a friendly and inclusive color palette. I also developed a flexible grid system that ensures broad functionality and ease of use for future branding efforts. Lastly, I defined a modern typography system to position the company as a forward-thinking brand, ensuring consistency across all touchpoints.
The instant results after the rebrand.
Working with Adejoke Lasisi on her brand strategy and messaging was a rewarding experience that had a significant impact. Together, we launched a successful marketing campaign that garnered 20,000 likes on a post and 5 million views, leading to numerous partnerships and new clients. I also completed a full rebrand for the company, which has since been trademarked.