Building a "different" kind of visual identity in a boring industry.
Our rebranding process was comprehensive and user-centric. We began with extensive market research and analysis of our current brand limitations. This informed our new brand positioning, encapsulated in the name "Partna," which emphasizes our role as a financial companion. Our creative team then developed a distinctive visual identity, including a unique logo representing the merger of all financial services, a vibrant color palette, and expressive typography. We also created a character system to connect with our diverse audience. Throughout the process, we focused on creating a versatile brand that could speak to both individual users and businesses, reflecting our shift towards a B2B orientation while maintaining our B2C appeal. The final step involved compiling detailed brand guidelines to ensure consistent application across all touchpoints.
The Partna of today!
The rebranding project proved transformative for Payourse, with the most significant impact being the seamless transition from a primarily B2C focus to a strong B2B orientation after my departure from the company. The new brand name, "Partna," demonstrated versatility in resonating with both individual users and businesses, enabling the company to expand its market reach effortlessly. This shift opened doors to new partnerships and business collaborations, particularly in the B2B sector. The refreshed visual identity, including the distinctive logo and vibrant color scheme, enhanced Partna's credibility with corporate clients while maintaining appeal to individual users.
